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Foundations Of Corporate Heritage

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MessagePosté le: Ven 7 Juil - 05:50 (2017)    Sujet du message: Foundations Of Corporate Heritage Répondre en citant

Foundations of Corporate Heritage
by John M. T. Balmer
rating: ( reviews)

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<PHeritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. <IFoundations of Corporate Heritage[/I] explains the principles, processes, strategic significance &#x2013; and challenges&nbsp;&#x2013; of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.
<PWith contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

price: $144.12
publisher: Routledge; 1 edition (March 16, 2017)
lang: English
isbn: 113883355X, 978-1138833555,
weight: 1.1 pounds (

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